UK Jewellery Retail Chain
Links of London

  • The Essentials
  • Photoshop
  • Prototyping
  • Frontend
  • eCommerce

British jewellery brand Links of London approached me to be a consultant to improve the usability of their website and to increase their conversion rates.

My first step was to rework their static designs. I added e-commerce features and revamped their user interface. By analysing and streamlining the UX I was able to make their conversion rates higher.

I was also put in charge of quality checking front-end development from a third party development team. The results were faster loading speeds, improved semantics, increased in-page SEO and higher natural organic search results.

Links Of London Screenshot 01
Links Of London  Screenshot 02
Links Of London Screenshot 03
Links Of London Screenshot 03
Links Of London Screenshot 05
Links Of London  Screenshot 06

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David Kinloch © Copyright 2018